Why Is Copywriting for Pinterest Ads Important? It is important to note that uploading a Pin is free, and if a certain Pin is attracting attention, then you can promote it by creating an ad, but that comes with a fee. In addition to conversions from the Pin itself, Pinterest business account owners can link back to their website to promote all of their products. Pinterest Pins are very image-oriented, but ad copy plays an essential part in targeting because the Pinterest search mechanism looks at text to determine relevance. Pins are bookmarks that users save and click on to learn more.

The concept of Pinterest advertising is based on, you guess it – Pins. According to Pinterest itself, the platform inspires shopping among those who did not start off wanting to buy anything. Some people think of Pinterest as a cross between a social media platform and a farmer’s market, where you can find niche and unique products. Moreover, a lot of Pinterest users are actually interested in doing a bit of shopping while looking up a new chocolate chip cookie recipe. Pinterest ads look just like other Pins, so in many ways, they appear seamlessly alongside ‘non-threatening’ Pins from normal users. This is as opposed to Facebook, for example, where an ad might be limited to the margins. The great thing about Pinterest is that it actually wants advertisements front and center. It has been called a “visual search engine”. Pinterest is a social media platform designed around searchable images, as well as GIFs and videos. Before you go Pinning all over the place, it’s important to first understand the basics. In 2020, the Pinterest user base increased by almost 40% and the platform now has more monthly users than Twitter.īut Pinterest, like all social media platforms, has a distinct set of rules for advertising, in addition to a bunch of best practices. Pinterest is increasingly seen as a popular advertising alternative to the larger players like Facebook.